 Conducted comprehensive user research to inform design decisions and enhance user experience

Designed a modern and intuitive user interface (UI) to improve usability and visual appeal

 Served as a UI freelancer for SwooshLab, a fintech startup, implementing their distinct design style and graphic elements.

Leveraged expertise in UI design to enhance user interactions and overall user experience.

Enhance user experience for all ages, modernize the visual design of the mobile app to better meet customer needs.

Integrate new features for added functionality

Conducted quantitative research to understand user behaviour and target market/user groups

2. Had interviews with different user groups to identity pains and gains, collected user reviews from app store to understand what improvements users want.

3. Created user journey based on research findings to identify what opportunities the new app re-design can benefit users.&nbsp;

4. Conducted competitive research to compare what strengths and weaknesses have from competitors and what new features can be added to the new design for better experience.

5. Analysed product’s structure from competitors to make strategic hierarchies for the refreshed app. Highlighted prioritized functions and features by considering users' pain points.

6. Created a user flow to organize information tree and prepare for wireframing. The goal was to make the app clear and easy to navigate between different pages.

7. Followed by the user flow, wireframes are created to quickly let users understand how it works and ask for feedback from wireframe prototype.

Colour palettes are extracted from company’s values and prospects

Selected suitable font, font size and created app exclusive icon pack and visual elements to give the app its own identity

Conducted comprehensive user research to inform design decisions and enhance user experience

Research &amp; Discovery

User Interviews

3. Created user journey based on research findings to identify what opportunities the new app re-design can benefit users. 

Mobile App Re-design